Creativity
Techdirt wrote an article about the music industry (or at least a member) being creative and adding value to the physical item they are selling, to make it better than a download. This is a positive way to respond when times change. Rather than lamenting, we should create new ways to advance.
“the point is simply that creative artists will always figure out ways to sell something that people want to buy, rather than trying to treat all their fans like criminals.”