Google Brother
“Always the eyes watching you and the voice enveloping you. Asleep or awake, working or eating, indoors or out of doors, in the bath or in bed — no escape. Nothing was your own except the few cubic centimetres inside your skull.” 1984, George Orwell.
Google makes plans to give you the most appropriate ads possible. What better way than to learn what your environment is? And all Google needs to do is listen. As Google plans to become “as ubiquitous as brushing your teeth,” should we be concerned?
As slashdot jokes, “shh yer changing my ads.”
Of course, for now, rather than clamping down on information, Google is giving access to more information than we could hope to assimilate. In a great move for our disconnected, history-starved generation, Google opens hundred year old news. Maybe we will learn that the more things change, the more they stay the same.
So far, Google seems to use their huge power for the benefit of others.
